LED Walls for Live Events 

Why LED panels instead of projection?

You may ask yourself, why not simply use the age old projector and projection screen? It’s simple, reliable, and it’s been used over and over. That may be true, but LED wall panels are becoming the new standard in outdoor and indoor video display for many reasons.

Call us at 888-414-4777 or Request a Quote for Audio Visual related questions. 

The brightness of LED screens is one of the main reasons they rule over projectors, especially during the daytime or in a well lit environment where a projector set up will be washed out. Projectors have to shoot the image to a projection screen via bulb or laser. This light source must compete with ambient light, such as overhead lights, stage lighting, or sunlight. This is particularly noticeable in settings that are not in complete darkness, such as outdoor concerts, tradeshows, wedding receptions, brewery openings, and more.  

An 8,000 lumen projector, which is twice as bright as your average conference room projector, will fill a 7×10′ screen with an average brightness of 110 nits – a measure of brightness of the image. In contrast, an outdoor-rated LED wall such as our Absen X5 has a brightness of 5,000 nits, making it viewable even in direct sunlight.

Projector bulbs will lose brightness over time and use, with a noticeable decrease in luminosity even after the first year. In that period of time they can lose 30 percent of their brightness. LED displays don’t suffer from the same decrease in vibrancy. Also, projectors still have difficulty displaying deeply saturated colors like blacks, and their contrast is not as great as that of LED displays.

We often run our Absen X5 LED panels at around 25% brightness! This just goes to show how much more power there is to be had in contrast, sharpness, and overall clarity. Also, because the panels we used are manufactured for outdoor use, they are weather and waterproof.


Here is our LED wall during the daytime for a live concert at a maximum of 45% brightness.


If you’ve ever wanted to display different images or video in different size formats, you may have found that projection screens are troublesome due to their fixed size. With LED panels, you can build different sizes to your heart’s content.

We’ve built LED screen sizes in which projection screens simply don’t exist. Truss totems are a favorite of ours, providing background aesthetic and environmental texture to your event. From patterns and colors, to large font text like drink menus, these can be built with a base plate, a stick of truss, and two panels per side, for a 3×8’ piece of LED art. Each panel measures 1’10”x1’8” so any combination of panels will work to provide you with a unique visual experience.


Here are our LED “totems” set to 10% brightness, in combination with projection screens at night. 

Our primary goal with all of our client’s events is to leave a memorable and engaging impression on guests. From fundraisers, auctions, and galas, to weddings, concerts, and graduations, the desire to please attendees and enhance their experience with you is well understood by us.

If you need to re-book your event with us, or are considering a new event that you’ve never done before, you can Schedule A Meeting With Us and we’ll talk about your vision and the ultimate goal of your event.

This month, we created an immersive event experience for the Underground Kitchen’s new EnviroDining series. 80% of marketers believe dynamic live events are critical to a business’s success. According to Bizzabo, an overwhelming majority of industry professionals believe live events are the single most effective marketing channel, far outranking email, content marketing, and social media campaigns. Events transform one-time clients into… Continue Reading

The Fashion Design and Merchandising department at VCU is one of the nation’s best, drawing students from around the world to its major programs. The work of these students is showcased annually in their signature end-of-year runway fashion show – this year titled “Momentum.” Advanced Visual Production has supported this show for several years in… Continue Reading

Alarm.com, makers of home security and technology products, hosts an annual summit that brings together their partner companies for a sales, marketing, and appreciation event in Washington, DC.  For one evening of their summit, they welcome their guests to private ringside seating featuring professional boxing and Muay Thai fights arranged by our friends at Cagezilla.… Continue Reading

The American Heart Association (AHA) is one of the most well-known research charities among a field filled with good people doing important work. Around the country, the AHA offices host a signature fundraiser known as the Heart Ball. Here in Richmond, this event has set the standard for gala dinners with amazing catering, creative entertainment,… Continue Reading

Richmond Sportsbackers is an advocacy, planning, and marketing organization that has the goal of transforming our home-town of Richmond in to a leading physically active community. They are the driving force behind many or Richmond’s signature outdoor events, including the nationally recognized Monument Aveneue 10k and the Dominion Riverrock outdoor festival. Sportsbackers created an event… Continue Reading